Tuesday, February 6, 2018

Mohegan Sun Arena Week 2

Week 2 1/29/18 - 2/2/18: 12 Hours worked

Wednesday: Today I began by compiling data and writing a report on how founder's suites are using their tickets to events. At the end of the hockey season these suites will be open to re-renting and the arena needs to know who will likely buy back in and who won't. The data and report I wrote will be used in upcoming meetings on which suite owners to target.

After that I researched began to contact local churches that might be interested in buying group sales tickets to the upcoming MercyMe concert. The only seats left for the concert are in the upper levels but the seats would be heavily discounted and any person in the arena is a chance to make money.

After lunch I learned how to create a newsletter and to perform an "email blast" to all email addresses the arena has. Then I learned about Ticketmaster One and how to gather data using the resources it gives.

To end the day I listened in on a call between my supervisor and the Harlem Globetrotters promoter Amanda Diamond. They ran over the media day schedule and how to sell more tickets. Sales aren't looking good but they are hopeful good advertising can change that.

 I worked 6 hours

Friday: Today I worked on a campaign focused around Canadian Olympian, Christian Thomas. I looked through the Penguins archives to find good photos of him to use on social media to promote "Gold Medal Savings".

Then I attended a meeting with Bold Gold Media, a media group who represents various TV and radio stations in NE PA. They are smaller and pricier than the media outlets the arena already uses, but they pushed that their dedicated listener base makes up for their small numbers. All in all, there was a lot of dancing around the bush in naming prices and the meeting took a long time.

Next I sat in a brainstorming session on how to sell club seats. This also took a long time and constantly got off track. I blame the super bowl and the rowdiness of a Friday.

At the end of the day I created ads for the video board using Adobe Aftereffects.

I worked 6 hours.